Final Fans

A large company has the resources to research the companies they do business with, follow up on referrals, and do the appropriate due diligence. Small companies don’t have the manpower to do this. You should be wary when a small business prospect believes everything you say. A little skepticism is healthy, and it at least demonstrates that the prospect is paying attention. Small business owners who take everything you say at face value, with no concerns, will generally come back to you with disappointment in their eyes at a later date.

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